Account Based Marketing meetup, 29th August 2017

Image: Focs from Flickr (CC BY 2.0) by Mark Hunter

Account Based Marketing meetup

How to integrate marketing to sales process? Account or even deal based? Sales Engineering Finland is hosting Account Based Marketing event together with Micromedia.

Tuesday, August 29, 2017 at 4 pm – 6 pm

Micromedia Oy (Bulevardi 21)

Preliminary agenda:

1. Strategic ABM deployment, and applying the same principles to deals

Mervi Virkajärvi, Senior Marketing Manager, Account Based Marketing Nordics at Fujitsu. ITSMA ABM Certified. Winner of B2B Marketing Awards in London 2012.

2.  Experiences, results and lessons learned

Timo Häkkinen, CEO Micromedia

3.  How to test ABM with minimum viable campaign

Timo Sorri, Founder and CEO at Havain Oy. Blog: Twitter: Timo_havain